The Radio Solution Company

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    • Why Direct Marketing Pros and Product Marketers Call Us:
    • Why Advertising/ Marketing Agencies Partner With Us
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    • How We Test your Direct-Response Radio Campaign
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  • Radio Solution University
    • 10 Mistakes Made by Direct Response Radio Marketers
    • 5 Free added values to improve your Radio Campaigns
    • Answers To Direct-Response Radio’s Most Misunderstood Questions
    • Direct Response Radio Buying Basics
    • Getting Results From Radio Ads
    • How The iPod And The Internet Changed Radio
    • How To Improve Your Retail Campaign with Direct Response Radio
    • How To Successfully Transition From DRTV To Radio
    • Identifying When Radio Is Wrong For Your Offer
    • Making Direct Response Radio Work In An Unsure Marketplace
    • Optimizing Call Centers for Radio Ad Responses
    • Personality Endorsements & Live Read Radio
    • Radio — Electronic Retailing’s Greatest Innovation
    • Radio Direct Marketing For Print & Mail Veterans
    • Radio Media Buying For Beginners
    • Strategic Guide to Allocating Your Radio Test Dollars
    • Striking Gold With Radio Infomercials
    • Target Audience – You Name It, Radio’s Got It
    • Testing Radio Today – A Buyer’s Market
    • Understanding Satellite Radio and Howard Stern
    • Which Radio Advertising Test Strategy is Right for You
    • Why Your Direct Response Radio Campaign Might Have Failed