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| Since 1999, the following articles have been published in several top trade magazines (including DM NEWS, ELECTRONIC RETAILING and RESPONSE Magazines). Each have been designed to educate direct-marketing professionals in proper use of radio as a direct-response medium. Each focuses on a singular aspect of radio’s role in an advertising campaign.This section is designed as a comprehensive Resource/Tutorial area of the site that reflects our owner’s 21+ years in radio. These lessons have been organized in a manner where you can research how to do radio right, and correctly test direct-response radio advertising campaigns. | |
| Direct-Response Radio Media Placement Lessons:
Radio Media Buying For Beginners – ELECTRONIC RETAILER Magazine, January 2006 Direct-Response Radio Creative/Copywriting/Production Lessons: You Name The Target Audience, Radio’s Got It – SALES AND MARKETING ONLINE, July 2002 Direct-Response Radio Infomercial Block Programming Lessons: Striking Gold With Radio Infomercials – RESPONSE MAGAZINE, June 2000 Direct-Response Radio Call-Center Inbound Telemarketing Lessons: Tailor Call Centers For Radio Response – DM NEWS, November 2001 Direct-Response Radio Testing Lessons: How To Successfully Transition From DRTV To Radio – ELECTRONIC RETAILER Magazine, September 2004 Direct-Response Radio Historical Lessons: Getting Results From Radio Ads – MARKETING NEWS, April 2000 Making Direct Response Radio Work, In Today’s Unsure Marketplace – DM NEWS Online, Early 2002 Testing Radio in Current Times – A Buyer’s Market – ELECTRONIC RETAILER Magazine, April 2008 Radio: DR’s Greatest Innovation – RESPONSE MAGAZINE, October 1999 Why Your Direct Response Radio Campaign Might Have Failed – DM NEWS Blog, November 2006 How the iPod and the Internet Are Changing Radio – ELECTRONIC RETAILER, September 2005 |